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Social Terms and Vocabulary

This weekend I put together a list of vocabulary that Netwoven uses when engaging in Enterprise Social projects and opportunities. This is by all means not a complete set, but it starts to help people understand what you are talking about.

Also stay tuned for our SharePoint 2013 specific vocab list.

@Mention: a way of identifying a person in a post that lets the person know they were mentioned, usually by an @ symbol in front of the name, but Google Plus uses a + instead.

90-9-1 rule: 90% of users are “lurkers” that read and observe but don’t contribute, 9% of users contribute only occasionally, and 1% of users make the majority of postings in any one network

AstroTurfing: A tactic used by some to create a fake grassroots movement or buzz

Authenticity: Used to describe “real” people behind blog posts and other social profiles.

Avatar: An avatar is a name or image that represents a person on forums, social networks, and other websites. Usually a small picture or unique username.

Blog: A site updated frequently by an individual or group to record opinions or information.

Crowdsourcing: to harnessing the skills and enthusiasm of the crowd to contribute content and solve problems

Digg: A social news website that lets members vote for their favorite articles.

DM: A Direct Message is a private message from one person to another that others on Twitter cannot see.

Feed: In the social media world it applies to areas where information from your social network gathers and is presented.

Forum: also known as a message board, a forum is a site dedicated to discussion.

Geotagging:  Geotags are location-based tags attached to status updates, media, or other posts that gives GPS information

Hashtag: The # symbol, called a hashtag, is used to mark keywords or topics in a Tweet or post. Identical hashtags are then grouped into a search thread as a way to categorize messages.

Meme: A means of taking viral concepts and making them everyday lingo.

Microblogging: Short message postings from a social media account. Facebook statuses and Twitter posts are two examples.

Online reputation management:  ORM is the act of monitoring the social spaces for mentions of a company or person, often done by tools or applications that aggregate the networks.

Opengraph: This is an open protocol that Yammer, Facebook and other social networks use to enables a  web page to become a rich object in a social graph.

Tag: Indicates or labels what content is about.

Trending: A word, phrase or topic that is popular a given moment.

Tweeps: Twitter + People = Tweople.

Viral: Anything shared across social networks that get passed along rapidly. YouTube videos are a great example

Wiki: Simple web pages that can be edited by other users.

Matthew Maher

About Matthew Maher

Matt Maher is a technical architect with Netwoven who has been working with Fortune 500 companies implementing large scale enterprise systems for the last 10 years.

Matt is an early member of the Netwoven team and has helped grow Netwoven from it’s infancy to the current stages. Matt is passionate about User Interface, SharePoint, Social, and Digital Marketing. His leadership and expertise have helped companies build intuitive, highly effective websites and applications.

Matt holds a BS in Computer and Informational Sciences from the University of Massachusetts.

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