Consumer Packaged Goods (CPG)

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Enabling CPG & Retail Industries with digital Technologies to maximize ROI

Consumer packaged goods (CPG) are a type of goods consumed every day by the average consumer. The goods in this category are ones that need to be replaced frequently, compared to those that are usable for extended periods of time. Companies that produce CPG products are called Consumer Packaged Goods (CPG) Companies.

The CPG industry is one of the largest in North America, valued at approximately $2 trillion. The CPG industry has been going through a sea of change due to several factors:

  • Highly competitive due to many players
  • Low switching costs
  • Increase in online services
  • Slow or flattening population growth
  • Stagnant wages and younger generation being less wealthy than their parents
  • Slow GDP growth in emerging markets

Despite these challenges, CPG companies have a significant opportunity ahead of them through

  • Continuous innovation
  • Global expansion
  • Building scale across sales, marketing, R&D, manufacturing and distribution
  • Technology modernization and using technology to stay close to the consumer

The advent of digital technologies has enabled the industry to enhance customer experiences, helped them acquire customer faster and offer personalized solutions. Netwoven has worked with some of the world’s largest CPG companies and has helped them with creating innovative solutions and maximizing the use of technology. Our consultants are well versed with the challenges and opportunities of the industry and how to maximize their technology investments.

CPG

Services

Sales Management

Sales Management

Digital technologies enabled customers to remain digitally connected and socially empowered. CPG industry leaders must reorient their sales and marketing channels to become more customer focused and analytics-driven.

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Marketing Management

Marketing Management

As per a recent McKinsey survey, mobile devices account for 60% of the internet usage in US and mobile device owners engage in online purchases at higher rates. Amongst the shopping category, CPG categories are particularly popular.

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Insights and Analytics

Insights and Analytics

With the exponential increase in the volume of data, data is the modern commercial battlefield and information dominance is the strategic goal of organizations wanting to grow.

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Revenue-Growth Management

Revenue-Growth Management

Netwoven team can partner with you to provide Microsoft cloud technologies and solutions that enable real-time pricing visibility and control based on business needs.

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Sales Performance Management

Sales Performance Management

Sales Performance Management Market is expected to reach $5.4 billion by 2020. Sales performance management (SPM) comprises of solutions and services for monitoring and guiding personnel to improve their ability to sell products or services.

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Technologies

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