Revenue-Growth Management (RGM)
Revenue growth management emphasizes on creating value for the marketer and shareholders. Within CPG industry, the RGM should be focused on driving the growth of the organization through price & promotion strategies as well as driving the organizations Marketing mix.
As per a report, CPG companies spent 20% of their revenue in trade promotions and more than half of that promotion money get wasted. Moreover, retail and CPG companies must find a better way of adjusting price faster apart from cutting expenses.
Exiting pricing and promotional tools are not built in the way today’s fast-paced environment demands. Netwoven team can partner with you to provide Microsoft cloud technologies and solutions that enable real-time pricing visibility and control based on business needs.