Revenue-Growth Management (RGM)

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Revenue growth management emphasizes on creating value for the marketer and shareholders. Within CPG industry, the RGM should be focused on driving the growth of the organization through price & promotion strategies as well as driving the organizations Marketing mix.

As per a report, CPG companies spent 20% of their revenue in trade promotions and more than half of that promotion money get wasted. Moreover, retail and CPG companies must find a better way of adjusting price faster apart from cutting expenses.

Exiting pricing and promotional tools are not built in the way today’s fast-paced environment demands. Netwoven team can partner with you to provide Microsoft cloud technologies and solutions that enable real-time pricing visibility and control based on business needs.